Volkswagen shows 2024 Atlas Peak Edition at NYIAS

  • Rugged trimline joins facelifted MY24 Atlas lineup with unique interior and exterior features
  • Inspired by the Atlas Basecamp Concept shown in 2019
  • Features include: body cladding elements, unique wheels, all-terrain tires, black-out exterior details, signature interior design

Herndon, VA — Volkswagen of America, Inc. is pleased to introduce the 2024 Atlas Peak Edition trimline at the New York International Auto Show. Inspired by the Basecamp Concept shown in 2019, body cladding elements create a more rugged overland look, while black-out detailing and a unique interior palette further elevate the model year 2024 Atlas family.

The face of Peak Edition models immediately stands out from other Atlas trims with a rugged front fascia and underbody cladding in silver. A gloss-black “X” design element stretches across the lower fascia, borrowed from Atlas Cross Sport. Two chrome strips pop on an otherwise blacked-out grille, flowing to either side of the illuminated logo.

Moving around the side of the vehicle, a large gloss-black badge adorns the front quarter panel with the Peak Edition logo in orange and chrome. Eighteen-inch black alloy wheels equipped with 255/60 all-terrain tires bolster the versatility of the Atlas, while rugged side sills in black and silver visually reinforce the look. Black mirror caps, window surround, wheelarches, and roof rails complete the black-out look in profile.

At the rear, a black tailgate strip meets a rugged black and silver diffuser with chrome exhaust bezels. New exterior colors for the Atlas family, and exclusive to Peak Edition models, are Avocado Green and Pure Grey.

Inside, Peak Edition models feature a signature look that pulls from the logo colors. Titan Black leatherette is paired with light grey accents and orange contrast stitching. Dash and door inserts in a black metallic check pattern further set the look apart from the rest of the Atlas family. A steering wheel clip bears the same logo as the exterior badging and ambient lighting with 30 color choices pairs with innovative backlit dash décor reading “Peak Edition.”

The Peak Edition trimline joins the 2024 Atlas lineup, which will be detailed in full closer to launch this summer.


About Volkswagen
Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Herndon, Virginia, Volkswagen Group of America’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices. Volkswagen Group of America Chattanooga Operations, LLC, a wholly owned subsidiary of VWGoA, operates a state-of-the-art assembly facility in Chattanooga, Tennessee, while VW Credit, Inc., another wholly owned subsidiary of VWGoA, provides financial services. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at http://www.vw.com or media.vw.com to learn more.