Volkswagen ID.4 EV USA tour vehicle added to Petersen Automotive Museum electric vehicle exhibit

  • Two-person team traveled more than 35,000 miles and visited 628 Volkswagen dealerships across 48 states in 2021 ID.4 EV
  • Vehicle joins Volkswagen’s “Building an Electric Future” exhibit, which debuted in November 2019
  • The exhibit gives an inside look at future mobility through use of vehicles, design models and specially-created video

Herndon, VA — Volkswagen is pleased to announce today that the 2021 ID.4 EV USA tour vehicle that completed a record-setting journey across the U.S. is now part of the “Building an Electric Future” exhibit at the Petersen Automotive Museum. The multimedia exhibit, which opened to the public in November 2019, celebrates Volkswagen’s rich and impactful history, both globally and locally, and showcases the design and construction of the vehicles of tomorrow.

Long-distance driver Rainer Zietlow and photographer Derek Collins began their journey in July 2021 and approximately three months later reached their final stop at Volkswagen Group of America headquarters in Herndon, VA. The team set a record for the longest journey by an EV in a single country.

The exhibit consists of five rooms showcasing how Volkswagen’s modular electric drive matrix, or MEB platform, was engineered, the variety of models that are being planned, the uniquely flexible nature of the platform and how the vehicles will be assembled. Through the incorporation of multimedia features in each room, visitors have a variety of engaging ways to visualize new challenges faced by modern automakers and explore what driving will look like in the future. The final room of the exhibit will now include the Volkswagen ID.4 EV USA tour vehicle and give visitors an inside look at the company’s first all-electric SUV.

“Building an Electric Future” is the feature installation under the “Driving Toward Tomorrow” series of exhibits at the Petersen. The series addresses the automobile industry’s current work on the future of transportation design and displays actual concept vehicles being developed by a global selection of automobile manufacturers.

To learn more about the Petersen Automotive Museum and its exhibits, please visit www.petersen.org. For more information about Volkswagen electric concept vehicles, please visit www.vw.com/electric-concepts/.


About Volkswagen
Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Herndon, Virginia, Volkswagen Group of America’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and a state-of-the-art assembly facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Passat, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.

The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Hours of operation are Monday-Sunday, 10 a.m.-5 p.m. For general information, call 323-930-CARS or visit Petersen.org.


“VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. All other trademarks are the property of their respective owners.

Volkswagen offers winter weather driving tips

2021 ID.4 Pro S with Gradient Package
  • Winter driving advice from Test and Development Driver Benjamin Leuchter and Peter Bunke, Head Trainer at the Volkswagen Driving Experience

Herndon, VA — With the return of winter weather to many regions of the country, Volkswagen is offering advice on how to prepare for and drive in snowy conditions. We’ve turned to our German colleagues Benjamin Leuchter, Volkswagen Test and Development Driver, and Peter Bunke, Head Trainer at the Volkswagen Driving Experience, to share their top tips for cold weather driving.

“Many drivers either don’t know what to do when the weather gets cold or they are in a hurry and take shortcuts,” explains Benjamin Leuchter. “For example, they may only clear enough snow from the windshield to barely see out of instead of thoroughly removing snow from the vehicle. That puts both the driver and others on the road at risk.”

Before you hit the road
Leuchter suggests clearing snow and ice from all windows, not just the windshield. Also, remove any snow that is obscuring the side mirrors, headlights and license plates. Remove snow from the roof of the vehicle, as this snow could hinder the drivers traveling behind you or fall forward, covering your windshield and blocking your own view.

Bunke recommends the use of high-quality winter tires in snowy conditions. Winter tires are designed to have better performance on snow than summer or all-season tires. It is important to note that tire pressures may drop with the temperature, so be sure to routinely check and set the tire pressures to the recommended levels for your vehicle.

Increase visibility by using washer fluids formulated to perform well at lower temperatures. You can also operate your vehicle’s heater and A/C at the same time to aid in the removal of moisture from the air inside the cabin. This helps reduce the amount of steam that could build up on the windshield and reduce visibility.

Be sure to check that your engine coolant and antifreeze mixture is at the recommended level and keep an eye on battery life. The car battery can be strained under a particularly heavy load in low temperatures and short trips may not allow enough time for the vehicle’s alternator system to recover the lost charge. A battery charger can help remedy lost battery starting power. If problems persist, a new battery may be a good investment. If unsure, consult your trusted car care professional.

2022 Golf R

Take it easy out there
It’s not best to start a vehicle and immediately drive at high speeds or at high rpms, especially in colder climates or after the vehicle has been parked for any extended periods of time. Bunke’s tip is to drive at lower speeds and rpms for the first few miles until the engine has warmed.

Leuchter recommends refraining from using cruise control systems and increasing the distance between your vehicle and the car in front of you as stopping distances may increase in wintery conditions. He also suggests using caution and operating the vehicle with smooth and controlled actions and to avoid quick acceleration, aggressive steering and sudden braking. In Volkswagen vehicles equipped with drive mode selection, it’s best to use ECO mode because throttle response is muted, aiding traction. On VW vehicles equipped with DCC®, the comfort drive mode has softer throttle response and the power steering requires less force to steer.

Should you find yourself in a skid, Bunke suggests steering into the direction of the skid if the vehicle is oversteering and the rear wheels are sliding to the outside of the turn. He also suggests being very careful when accelerating if the vehicle is understeering and the front wheels slide to the outside of a turn. Many modern vehicles are equipped with technology to help with traction in slippery conditions: however driving at lower speeds and rpms may help to reduce wheel spin, sliding and the need for the assist systems to intervene.

Volkswagen Taos

About Volkswagen
Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Herndon, Virginia, Volkswagen Group of America’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and a state-of-the-art assembly facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Passat, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.

Meet the people making an EV revolution happen in America

Building electric vehicles for the future of transportation and the planet doesn’t just require new technologies, but new people behind “the people’s car.”

At Volkswagen of America, the G4 e-mobility unit and Engineering and Planning Center (EPC) in Chattanooga help deliver and support the sales of EVs like the ID.4 all-electric SUV.

Bringing these vehicles to life requires a set of talents that’s relatively new to the automotive industry – from electrical charging experts to high voltage safety specialists, many are pioneers in their roles across America. Here are four such individuals and the important jobs they play in helping Volkswagen accomplish its electrification mission.

Taylor Olson, EV Sales Strategy & Dealer Development Lead

Olson works directly with Volkswagen dealerships to equip their associates with the training and tools needed to sell electric vehicles like the ID.4. She ensures that the brand’s dealers and field teams have the necessary equipment and know-how to provide EV customers with an exceptional car buying experience.

As part of the readiness effort, Olson manages communications platforms that share up-to-date information on EV product news, digital sales and other resources with dealers. She also answers questions and works hands on with the EV specialists at dealerships.

While learning a new product isn’t easy, Olson is instrumental in incentivizing dealers to truly embrace, learn about and invest in EVs. “I transitioned into this role because I really wanted to be part of the EV projects at Volkswagen,” said Olson. “I really enjoy the ability to transform part of the industry and define from scratch what it looks like for Volkswagen to sell an electric vehicle.”

Pearse Daly, EV Readiness Specialist on Charging

Daly is a subject matter expert at Volkswagen and go-to resource for internal teams on all things related to EV charging – from at-home charging software to charging packages with Electrify America. He advocates for and helps create unique training content that educates field teams and puts customers at ease when purchasing a new EV. Daly acknowledges that the initial knowledge barrier is the hardest part of selling an electric car and charging can be difficult to understand. To help close the knowledge gap, Daly identifies opportunities to improve dealer training materials so that customers can be successful with their ID.4 at home.

“One of the most exciting things I get to do is influence the product. The fact that my voice is heard as a subject matter expert is such a gift,” said Daly. “The effort Volkswagen is putting behind bringing electric vehicles to masses – and having the opportunity to help this brand go electric – is incredible.”

Scott McKeehan, High Voltage Safety & PCMS Lead

McKeehan is responsible for all high voltage activities, including training, procedures and policies, at Chattanooga’s EPC. He certifies Volkswagen engineers to work on high voltage systems including battery testing with safety in mind.

While a traditional internal combustion engine (ICE) car operates on a 12-volt system, EVs can operate anywhere between 350-400 volts, resulting in a very high potential for harm if not handled properly. McKeehan finds that most employees are eager and excited to learn more about the field and work with high voltage products. Since the beginning of this year, he’s been able to train more than 20 people and is scheduled to certify 20-30 more before the year ends.

“I’ve been an electric guy and a car guy since the late 1970s, so working on EVs really feels like my two interests coming together,” said McKeehan. “It’s exciting to be on the ground floor at a company like Volkswagen building EVs and working with new and emerging technologies.”

Reagan Shawn, MEB Product Strategy Specialist

In his role, Shawn acts as a liaison between the sales team and various departments at Volkswagen. He helps internal stakeholders communicate by getting answers to questions and helping internal teams make essential decisions about EV projects.  Developing EVs is more fast paced than traditional products, so this role is vital to drive projects forward at a competitive speed when compared to other automakers. Volkswagen is emerging as a leader in the EV space, but Shawn thinks VWoA has a special advantage.

“There are a few vehicles that come to mind when it comes to EVs, but I think the difference with Volkswagen is that we [Volkswagen of America] went all in,” said Shawn. “We have invested more [money globally] than any other company has and leverage our research and development resources to ultimately put a great product into the hands of our customers.”

How the design of the Volkswagen New Beetle secured its place as a pop-culture icon

Every generation finds nostalgia for a time when many of its members were just being born. It’s how young adults in the ‘90s found the ‘70s fascinating, and how the styles and trends of the ‘80s and ‘90s have enjoyed their own revival in the years since.

Generation Z has kept this streak alive in recent months with a boom for all things #Y2K- – a unique historical marker that’s become something of a touchstone for a simpler, happier time, even if those old enough to experience it don’t share that point of view. Part of this nostalgia for turn of the century culture has manifested in a renewed appreciation of one of the most unique cars of the era – the Volkswagen Beetle.

We asked Freeman Thomas, half of the design duo behind the Beetle and current CEO of Meyers Manx, how the iconic design has maintained a pop-culture edge through the years.

1994 Volkswagen Concept One

Originally conceived as an electric car in 1993, the New Beetle started as a small-scale model captured with a photo shoot on the sunny beaches of California before being greenlit as an auto-show concept car. At the 1994 Detroit Auto Show, Volkswagen unveiled “Concept One” a nostalgic concept car that paid homage to the original Beetle while offering a modern, front-engine chassis. The car was revealed with a sentimental video asking viewers to “remember when…,” hearkening to the golden age of the original Beetle.

“The journalists were all tearing up [at the video],” said Thomas. “The overwhelming response from the press was so big that they would not leave the show stand and go to other press conferences, they wanted to see if Volkswagen would actually build the Beetle.”

After immense success at the Detroit Auto Show, Concept One was approved for production and Thomas and his team designed every interior and exterior detail. They took the original Beetle down to its most geometric elements—the three arches— and were inspired by industrial design to mix Bauhaus flavors with warm character design, making the New Beetle stylish and approachable. They wanted to go forward with a design that brought in modernity rather than relying on the shapes and lines of the past.

The original interior of the vehicle reflected its exterior body lines, featuring a simple arched instrument panel with aquamarine-colored dials inspired by glistening swimming pools of California. Thomas designed the famous flower vase in Concept One as a bit of humanity for each vehicle and as a tribute to the porcelain Rosenthal bud vases in the original models.

“Everybody has their own Volkswagen Beetle story,” said Thomas. “Memories based not just off the charisma of the design but the reliability of the vehicle and [how] it represented Volkswagen’s philosophy of how to build, design and sell a vehicle.”

Introduced to consumers in model year 1998, the New Beetle was immediately popular. In 2003, the cabrio model was introduced and once again inspired by a mixture of modernity and nostalgia. Thomas and team designed the cabrio model’s rag top to fold down and sit on the rear of the vehicle in a way reminiscent of original convertibles.

The New Beetle was all about cohesive design—one that even today maintains a precise balance between welcoming and whimsical. The vehicle is still the star of music videos, movies and now social-media posts because of its iconic design and the feelings of nostalgia it evokes.

“The [Beetle] means the simplicity of the past, when things were innocent and accessible and fun”, said Thomas. “That’s really what the Beetle represented.”

Volkswagen of America to invest $20 Million in 50-State Electric Vehicle Dealer Readiness Program

  • Program supports dealer investment in EV service centers, digital tools, charging infrastructure, technician training
  • Nationwide dealership network equipped to sell the Volkswagen ID.4 and future Volkswagen electric models
  • Volkswagen of America also launched dedicated Technician Retention Program to boost training, incentivize and attract talent

Herndon, VA − Volkswagen of America, Inc., (VWoA) today unveiled the first major results of its nationwide Network Readiness Co-Op Program, an investment of $20 million to support its more than 600 dealership partners to transform into regional hubs of EV experience. With sales and reservations for the all-electric ID.4 SUV climbing, Volkswagen’s program seeks to enhance consumer access by helping its 50-state dealership network establish the underlying EV infrastructure, such as upgraded service centers and high-capacity chargers. As a direct result of the program − which will continue through June 2022 − Volkswagen dealers have added 23,490 kW of charging capacity, trained more than 1,260 EV service technicians, and implemented dedicated EV Specialists to create e-mobility centric consumer experiences across the country.

“It’s the consumer who will lead America’s electric vehicle revolution”, said Scott Keogh, President and CEO of Volkswagen Group of America, Inc. “And it’s our dealership partners who bring their communities into electric vehicles, providing unmatched service and expertise. We’re dedicated to fully support them in this journey. With nine out of ten Volkswagen ID.4 buyers identifying as first-time EV buyers, I’ve never been more confident that the electric future is driven by Volkswagen.”

In addition, Volkswagen has launched a dedicated EV Technician Retention Program to support dealers to boost training, incentivize their highly skilled technicians, and recruit new talent equipped at addressing the EV shift. The program enables Volkswagen and participating dealers to financially reward dealership technicians with a retention bonus of $2,000 per year, empowering them to gain new individual certifications to enhance their skillsets and build up comprehensive expertise for the ID.4 and all Volkswagen electric models in the years to come.

“I believe with the commitment Volkswagen has put forth to electrification along with the service and support the dealer body will offer, Volkswagen will be the top choice on consumers shopping list when looking to go electric”, said Tom McMenamin, Volkswagen National Dealer Chairman and Dealer Principal of Toms River Volkswagen, Toms River NJ. “I am very excited for the electric future with Volkswagen”.

To date, the ID.4 is among the fastest-selling vehicles in Volkswagen of America’s current product portfolio. With more than 15,000 cars sold and more than 40,000 ID.4 gross reservations since its introduction in March 2021, consumer interest keeps climbing. More than 85 percent of all ID.4 buyers have enrolled for 3 years of unlimited charging at Electrify America DC Fast Chargers across the country¹ − and drivers have already charged more than 22 million miles for their ID.4s at Electrify America stations.

With the goal to further push electric mobility for the American consumer, Volkswagen is preparing its Chattanooga, TN, facilities for the localized production of the ID.4 during 2022.

About Volkswagen
Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Herndon, Virginia, Volkswagen Group of America’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and a state-of-the-art assembly facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Passat, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at http://www.vw.com or media.vw.com to learn more.

¹ 3 years of unlimited charging on MY21 ID.4 vehicles begins upon vehicle purchase. Non-transferable. Not available for commercial use, such as ridesharing.  Requires Electrify America account, app, enrollment in ID.4 Charging Plan, acceptance of Plan Disclosure, and $10 deposit to pre-fund Idle Fees.  User is responsible for Idle Fees, which apply beginning 10 minutes after charge session stops or vehicle reaches full charge. Unused Idle Fee deposit will be refunded when account is closed. In the event of suspected fraud or abuse or other unforeseen events, Volkswagen of America may discontinue or modify the offer in its sole discretion. Frequent and consecutive charging can permanently decrease battery capacity, which may not be covered by your vehicle’s warranty.

2022 Volkswagen Golf GTI and Golf R named Forbes Wheels Sports Car of the Year

  • All-new Mk8 Golf models deliver the most dynamic driving experiences from the hot hatches yet, with more horsepower and new vehicle dynamics settings

Herndon, VA — Volkswagen of America, Inc. is proud to announce that Forbes Wheels has named the 2022 Volkswagen Golf GTI and Golf R Sports Car of the Year.

“A genuine sports car triggers the lizard brain and nurtures a highly focused and instinctual conversion between driver and machine. In short, it makes driving fun and engaging, no matter the price,” writes Andrew Wendler, Assistant Editor Forbes Wheels. “By that measure, the 2022 Volkswagen Golf GTI and Golf R stand shoulder to shoulder with sports cars of all stripes regardless of price.”

“We’re honored to have these models named Sports Car of the Year against stiff competition,” said Hein Schafer, Senior Vice President, Product Marketing and Strategy, Volkswagen of America. “The previous Golf GTI and Golf R models were widely regarded as the best hot hatches you could buy, but the Mark 8 versions up the ante with more performance, better handling, more standard equipment and improved tech features compared to prior generations, yet minimal price increases.”

The 2022 Forbes Wheels Car of the Year nominees and winners were selected by a panel composed of four Forbes Wheels editors and eight contributors. Each of the seven Car of the Year categories—Crossovers, SUVs, Sedans, Pickups, Performance Cars, Minivans, Electrified—considers vehicles of varying sizes within each segment as well as mainstream and luxury offerings. The winner in each category rises above its peers for exhibiting outstanding attributes in performance, efficiency, safety, infotainment, comfort, cargo space and style. Vehicles eligible for nomination include any car or truck, new or existing, available for testing and in production during 2021 or early 2022.

The model year 2022 GTI introduces a plethora of interior and handling upgrades for the eighth generation of the original hot hatch, and has a starting MSRP of $29,545 for the S model with manual transmission. The fifth iteration of Volkswagen’s performance halo, the 2022 Golf R offers new performance-oriented content, premium features and further differentiation from the GTI, with a starting MSRP of $43,645 with manual transmission. Destination for all Golf GTI models is $995.

With an entirely new electronic architecture, the Mk8 models boast a digitally-networked world of displays and controls, enabling the driver to customize the look and technology of their vehicle more intuitively, and in greater detail, than ever before. At the same time, drivers have greater control of handling characteristics. The new vehicle dynamics system makes its debut in Mk8 Golf family, controlling the XDS® electronic differential lock, the VAQ electronically-controlled, torque-sensing, limited-slip differential, and also the lateral dynamics of the optional DCC® adaptive damping system.

Both cars are also more powerful than ever before. They both utilize the latest iteration of the EA888 2.0-liter turbocharged direct-injection TSI® engine, which can be paired with a standard six-speed manual transmission or an optional seven-speed DSG® dual-clutch automatic. The GTI produces 241 horsepower—up 13 from the Mk7—and 273 lb-ft of torque. The Golf R now makes 315 horsepower—27 more than the previous generation—and 295 lb-ft of torque with the DSG transmission, or 280 lb-ft with the manual.

To read more about the Forbes Wheels Sports Car of the Year winners, visit: https://www.forbes.com/wheels/features/2022-volkswagen-golf-gti-golf-r-sports-car-of-the-year/

About Volkswagen
Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Herndon, Virginia, Volkswagen Group of America’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and a state-of-the-art assembly facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Passat, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.

“DCC”, “DSG”, “TSI”, “VW”, “Volkswagen”, “XDS”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. All other trademarks are the property of their respective owners.

This information and any vehicle specifications are preliminary and subject to change.

Features and technical data apply to models offered in the USA. They may differ in other countries.

All prices provided are the Manufacturer’s Suggested Retail Price and exclude destination, taxes, title, accessories installation, other options and dealer charges. Dealer sets actual price.

Fuel economy will vary and depends on several factors, including driving habits and vehicle condition. See www.fueleconomy.gov for details.

Holiday gift ideas for the VW fans in your life

If you’re a part of the Volkswagen family of owners and enthusiasts, you probably know someone who’s so passionate about their Volkswagen vehicle that they’re always talking about it, always offering rides, and always keeping up with the latest in the world of VW. (Okay, maybe that person is you.)

For the holidays this year, indulge their VW fandom. Browse this list of unique gift ideas, from stylish Volkswagen-branded items to distinctive products and experiences that cover the broad range of interests among Volkswagen owners. While you’re at it, go ahead and treat yourself.

A light gray Eddie Bauer women’s jacket with a VW logo on the upper left side.

Eddie Bauer® Jacket – Ladies
$86.95
drivergear.vw.com

She’ll face the colder weather with confidence in this sleek hooded jacket made of 12.8-ounce, 100-percent polyester diamond dobby fleece. The jacket also features stretch side panels, an anti-pill finish on the interior, and an embroidered VW logo.

A Welly beverage tumbler with a black lid, white upper portion, and bamboo lower portion including a VW logo.

Welly® Voyager Tumbler
$46.95
drivergear.vw.com

Brighten the commute of a VW owner with this insulated 16-ounce tumbler. Wrapped in bamboo and showcasing a lasered VW logo, it keeps beverages cold for 24 hours and hot for at least 8 hours. The manufacturer donates 1 percent of sales to clean water projects worldwide.

A plush German Shepherd toy including a navy blue bandana emblazoned with a white VW logo.

Wolfie
$14.95
drivergear.vw.com

Who knew VW fandom could be so adorable? Wolfie, the plush German Shepherd toy, looks dashing with his VW-logo navy bandana. He makes a great gift for kids and adults alike.

Open pages of the book Moon USA National Parks, set against a background of a U.S. map.

Book: Moon USA
National Parks

moon.com

Published by Moon Travel Guides, this book is the definitive guide to all 62 U.S. national parks, and makes a great gift for VW owners who are dreaming of their next big road trip. Organized by region, the book offers activity recommendations, maps, expert advice, and more.

A charcoal gray OGIO backpack with a black VW logo on the top portion and a laser-cut front panel.

OGIO® Backpack
$99.95
drivergear.vw.com

This high-quality backpack is ideal not just for everyday living, but rugged outdoor use. It features a VW logo screened on the top flap, and offers lots of storage space including a laptop sleeve and a laser-cut Hypalon front panel for attaching light items.

A group of skiers stands around an outdoor fire pit at Taos Ski Valley Resort.

Taos Ski Valley
skitaos.com

Give your group the gift of an unforgettable trip to Taos Ski Valley ski resort, an official Volkswagen partner. With a base elevation of 9,350 feet and 110 trails, the resort is a ski and snowboard paradise. It’s also home to warm-weather activities like hiking, mountain biking, and rafting. Choose from a number of year-round deals and packages.

A fringed scarf with alternating black and white panels, including VW and U.S. Soccer logos.

Official U.S. Soccer VW Scarf
$35.95
drivergear.vw.com

Whether they’re cheering for the team or strolling through the park, they’ll keep warm in style when you give them this striped and fringed scarf, which celebrates the partnership between U.S. Soccer and Volkswagen.

A LEGO model of a VW T2 Camper Van, including a pop-up roof, a surfboard, and beach chairs.

LEGO® Volkswagen T2
Camper Van

$179.99
lego.com

The true LEGO® aficionado will have serious fun building this incredibly detailed homage to the classic VW T2 Camper Van. With more than 2,000 pieces, the kit includes a sliding side door, a fabric folding pop-up roof, a surfboard, and a mobile kitchen.

A navy blue dog tent with light blue edges, a light blue bed, and a “Vdub dog” logo.

Vdub Dog Teepee
$125
drivergear.vw.com

Let your furry friends express their woof for VW as they kick back and relax on a comfortable foam bed. This cozy dog teepee is lightweight, easy to assemble, and machine-washable.

License plate holiday ornament with “V-DUB” lettering, including a blue ribbon and black storage pouch.

V-Dub Ornament
$9.95
drivergear.vw.com

Help friends and loved ones deck the halls with V-Dub coolness. This eye-catching license plate-style ornament includes a VW charm and blue ribbon.

A group of bicyclists passes by a large cactus in a desert setting.

REI® Co-op Trips and Tours
rei.com

Give an experience that any outdoorsy VW owner will cherish: an expert-led adventure trip by REI®. The outdoor retailer offers everything from hiking at Zion and Bryce Canyon to kayaking off the South Carolina coast. Tip: You can get big savings on trips by joining the REI® Co-op.

A bamboo watch including a black VW logo in the upper portion of the face.

Bamboo Watch
$69.95
drivergear.vw.com

Here’s a conversation piece that’s both stylish and sustainably made. This lightweight and durable bamboo watch, featuring Japanese Quartz movement, lets someone wear their love for VW on their sleeve.

A man sits inside a light blue VW Camper Van filled with coffee supplies, with a “COFFEE” sign above.

Carabiner Coffee
carabinercoffee.com

Give that coffee lover a gift with a Volkswagen story behind it. Founded by a former climbing instructor and VW Van enthusiast, Colorado-based Carabiner Coffee directly ships small-batch roasted beans and even sells coffee locally out of its 1971 VW Van dubbed “Ol’ Blue.”

A blue snowboard adorned with Volkswagen-themed, sticker-style artwork.

Volkswagen Snowboard
$495.95
drivergear.vw.com

For that VW fan on your list whose idea of a fun winter weekend involves shredding at the nearest mountain, there’s this high-quality snowboard designed with VW-themed art. It’s constructed with Tri-Ax Fiberglass around a full-length poplar wood core.

A black jacket from The North Face, with a North Face logo on the left sleeve and VW logo on the left chest.

The North Face®
Soft Shell Jacket

$156.95
drivergear.vw.com

They’ll be protected from the wind and rain during their outdoor pursuits with this all-season, VW logo-embroidered jacket. It incorporates WindWall® material to greatly reduce the effects of wind chill, and has Double Water Repellent applied to the face of the fabric.

A PLAYMOBIL play set including a VW Beetle model, play figures, and a carrying box.

VW Beetle PLAYMOBIL® Set
$39.95
drivergear.vw.com

Kids can explore their own family trip to the beach with this fun play set. Along with three PLAYMOBIL® figures, it features a PLAYMOBIL® Volkswagen Beetle with roof rack, removable roof, opening tailgate, surfboard, sand toys, and more. Recommended for ages 5 and up.

A Bluetooth audio speaker in the shape of a VW Bus with white roof and red lower body.

Red Bluetooth Loudspeaker
$59.95
drivergear.vw.com

Every song sounds like a road trip when it’s coming from this Bluetooth speaker modeled on a vintage VW Bus. Charged via USB, the speaker offers up to 5 hours of play time on a full charge. Perfect for those who love their tunes as much as they love their VW.

A 2022 VW Golf GTI in Moonstone Gray, shown in front three-quarter view.

2022 Volkswagen Golf GTI
vw.com

If you really love that VW fan on your list, you’ll get them the hottest gift of the season: the newly redesigned 2022 Golf GTI. In addition to being the most powerful Golf GTI ever sold in the U.S. (241 horsepower and 273 pound-feet of torque), it boasts upgraded handling, new tech features, and dramatic new styling. You might even want to top it with a gigantic gift bow.

Product availability may be impacted as a result of global supply chain issues.

“Volkswagen” and the Volkswagen logo are registered trademarks of Volkswagen AG. The North Face® is a registered trademark of The North Face, Inc. THULE® is a registered trademark of Thule Group. PUMA is a registered trademark of PUMA SE. Champion® is a registered trademark of HanesBrands Inc. Fossil® is a registered trademark of Fossil, Inc. Patagonia® is a registered trademark of PATAGONIA, Inc. Eddie Bauer® is a registered trademark of Eddie Bauer Licensing Services, LLC. OGIO® is a registered trademark of OGIO International, Inc. PLAYMOBIL® is a registered trademark of Geobra Brandstatter GmbH & Co. KG. Welly® is a registered trademark of Welly, LLC. REI and the REI Co-op logo are trademarks of Recreational Equipment, Inc. ©2021 Volkswagen of America, Inc. Printed in the USA.

2022 Volkswagen Golf GTI named to Car and Driver “10Best”

  • 16th consecutive win for Golf GTI, 19th appearance on 10Best
  • All-new Mk8 Golf GTI delivers the most dynamic driving experience from the hot hatch yet, with more horsepower, a reconfigured sport suspension, and new vehicle dynamics settings

Herndon, VA — Volkswagen of America, Inc. is proud to announce that Car and Driver magazine has named the 2022 Volkswagen Golf GTI to the magazine’s prestigious “10Best” list for 2022. It is the 16th consecutive year that the GTI has been awarded the honor.

“The Volkswagen GTI’s greatest strength has always been its combination of the special and the everyday. Well before the arrival of the new eighth-generation car, the GTI has been one of our most-awarded 10Besters—this marks its 19th appearance since 1983,” said the editors of Car and Driver. “It has never been hard to see its appeal, that of a bona-fide German performance car with both an affordable price tag, plus the practicality of five seats, good fuel economy, and more cabin volume than some compact crossovers.”

“We are thrilled to see the Golf GTI on the 10Best list for the 16th straight year,” said Scott Keogh, President and CEO, Volkswagen Group of America, Inc. “The GTI has been the definition of fun-to-drive for nearly 40 years and the eighth-generation model is no different. It is the heart and soul of our brand, and a real-world reminder that the Volkswagen enthusiast spirit is alive and well.”

The Car and Driver annual “10Best” list features 10 of the magazine’s most favored new vehicles. Vehicles are judged on value, fun and mission fulfillment. Nominees consist of all-new vehicles, those with significant updates, and 2021 10Best winners. The competition combines cars, trucks and SUVs; all vehicles must fall under the base-MSRP cap of $90,000 and be on sale in the U.S. by January 2022.

The 2022 Golf GTI continues the tradition of affordable performance it has built since its U.S. debut in 1983. More than 40 years later, the eighth-generation icon embodies the very same formula—refinement, style, power, and playful performance.

With an entirely new electronic architecture, this is the Golf GTI for the digital age. A new, digitally-networked world of displays and controls enables the driver to customize the look and technology of their Golf GTI more intuitively, and in greater detail, than ever before. At the same time, drivers have greater control of handling characteristics. The new vehicle dynamics system makes its debut in Mk8 Golf family, controlling the XDS® electronic differential lock, the VAQ electronically-controlled, torque-sensing, limited-slip differential, and also the lateral dynamics of the optional DCC® adaptive damping system.

The new Golf GTI is also more powerful than ever before. Its 241-horsepower, 2.0-liter turbocharged direct-injection EA888 evo4 TSI® engine, with maximum torque of 273 pound-feet, can be coupled with a standard manual six-speed transmission or an optional seven-speed dual-clutch automatic (DSG®).

Now built in Wolfsburg, Germany, the GTI S is very well equipped at a starting MSRP of $29,545 for the manual transmission and a starting MSRP of $30,345 for the DSG dual-clutch automatic. Destination for all Golf GTI models is $995.

The Golf GTI will be featured in Car and Driver’s January 2022 “10Best” issue. For more information on Car and Driver’s “10Best” for 2022 visit: https://www.caranddriver.com/features/a38254154/10best-2022/

About Volkswagen
Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Herndon, Virginia, Volkswagen Group of America’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and a state-of-the-art assembly facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Passat, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more. 

“DCC”, “DSG”, “TSI”, “VW”, “Volkswagen”, “XDS”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. All other trademarks are the property of their respective owners.

This information and any vehicle specifications are preliminary and subject to change.

Features and technical data apply to models offered in the USA. They may differ in other countries.

All prices provided are the Manufacturer’s Suggested Retail Price and exclude destination, taxes, title, accessories installation, other options and dealer charges. Dealer sets actual price.

Fuel economy will vary and depends on several factors, including driving habits and vehicle condition. See www.fueleconomy.gov for details.

One woman’s 40th birthday becomes a tie-dye Beetle dream come true

Since the age of 16, Virginia native and tie-dye enthusiast Tasha Lacks had her heart set on one day becoming the owner of a Volkswagen vehicle, a brand of cars that made her eyes twinkle as she played “punch dub” from the backseat of her parents’ car in the 80s. Her dreams finally came true in 2021 when her husband, Jessie, gifted her with a one-of-a-kind present for her 40th birthday: a tie-dye, flower themed Volkswagen Beetle.

Gifting the tie-dye Beetle, which sports hearts and roses in its detailing, was no simple task. Determined to bring some positivity to the bleakness of the pandemic, Jessie, for 40 days preceding the big reveal, presented Tasha with various tie-dye gifts that further expanded her existing collection of everything from tie-dye clothes to tie-dye curtains.

“I went through the process of thinking and asking myself ‘what does she like?’ and ‘what does she need that she doesn’t already have?’,” Jessie says, recounting the gift planning process. “Once I eventually got a list of 40 things, I had to also lead up to something truly groundbreaking. And that’s when I went on the journey of looking for the Volkswagen.”

After finding the Beetle in October of 2020, Jessie then faced two major tasks: perfecting the car’s tie-dye design and hiding it from Tasha for the next seven months. With the help of a local business, his father and his 11-year-old son, Jessie was able to have the car customized with its tie-dye, flowery design, as well as repaired and hidden in his dad’s garage. All this happened right under Tasha’s nose, who had visited her father-in-law’s home several times prior to her 40th birthday.

”Do you know how many times we visited there between October and May?” Tasha asks. “I don’t know what would’ve happened if I had decided to go into the garage while we were visiting, but it’s just amazing that I never saw it at all.”

Tasha’s 40th birthday finally arrived on May 22, with family and friends hosting an outdoor cookout to celebrate. After some elaborate storytelling and necessary persuasion to get Tasha in the house and blindfolded, Jessie led Tasha outside to unveil the car for the very first time.

“I was just so shocked. I didn’t know what it was or where it was from. I honestly didn’t realize it was going to be my car,” Tasha says of her initial reaction to the car. “But when they said, ‘it’s yours to keep,’ I lost it and started jumping up and down and screaming.”

“This is the coolest thing ever!”

So far, the local fans agree; the car has garnered honks from fellow drivers, photo requests from police officers, waves from strangers, and an abundance of comments and smiles from just about anybody who encounters it.

“That’s one of my favorite parts about driving the car,” Tasha says. “I’ve had so many conversations with strangers about it. Kids also love it and absolutely adore its color, so it’s been a fun experience all around.”

Affectionately called a “chick-magnet” by Jessie and Tasha’s son, the car has been a hit with the entire family.

“If I’m having a bad day, I get in my car and I take a drive with the top down and it just makes me feel better. The fact that it’s a Bug makes me feel happy when I’m in it,” Tasha says. “My son will also actually go places with me now because he likes to ride around in this car, and that makes me happy.”

In addition to his wife and son’s elation over the tie-dye dream, Jessie too appreciates not only the car itself, but the significance of its make and brand.

The Beetle “symbolizes to me a time when the world was in chaos and there were certain groups of people trying to bring peace and happiness to the world. And I think that’s a feeling that resonates with a lot of people when they see a Volkswagen that stands out,” Jessie says. “It makes people happy and it’s an iconic car.”

Volkswagen to donate vehicles for emergency response training

  • VW to provide fire and rescue stations with resources for first responder training purposes
  • Initiative kicks off at Berwyn Heights Volunteer Fire Department & Rescue Squad in Maryland

Herndon, VA – In recognition of National First Responders Day, Volkswagen of America, Inc. is pleased to announce an initiative to donate vehicles to fire and rescue stations for the emergency training of first responders. 

“Having modern vehicles available for training exercises is a critical component in keeping our team of rescuers up-to-date and familiar with how to navigate newer vehicle technologies in an emergency situation,” said Ben Ross, Deputy Chief of Berwyn Heights Volunteer Fire Department & Rescue Squad, Inc. “Donations, like this from VW, help to equip our responders with the first-hand knowledge and experience they need to react quickly and safely.”

Volkswagen’s donation initiative will initially target fire stations in the communities surrounding Volkswagen Group of America’s headquarters in Herndon, Virginia, with plans to extend the outreach in the future. The first donations will be internal combustion engine vehicles. As the brand moves forward with electrification, the aim is to also provide electric vehicles for advanced training on vehicles equipped with high-voltage systems.

“Our nation’s first responders are invaluable to the safety of our communities, and we want to make sure they have the support they need,” said Scott Keogh, President and CEO, Volkswagen Group of America, Inc. “We’re glad to work with national fire and rescue stations to provide emergency personnel with modern vehicles they can use to sharpen their skills and experience.”

Volkswagen has large-scale production of electric vehicles in Germany and China, with the U.S. plant in Chattanooga, TN preparing to start local assembly of the all-electric ID.4 SUV by the end of 2022. In further response to the projected growth of the Volkswagen EV catalogue and the increased number of electric vehicles on the road, Volkswagen is continuing its work to make literature and training documents for Volkswagen models accessible to first responders. These guides include procedures and information regarding how to properly handle high-voltage deactivation, submersion, towing and storage.

Volkswagen vehicle-specific rescue sheets and emergency guides are available for download directly from the National Fire Protection Association (NFPA) website.

“VW,” “Volkswagen,” all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. All other trademarks are the property of their respective owners.