Jun 14, 2018

New television and digital marketing campaign highlights the latest VW models


Herndon, VA — With the U.S. national soccer team absent from this year’s world championships, Volkswagen of Americawants to help American soccer fans find a new, temporary home for their passion.

Working in collaboration with creative agency Deutsch, Volkswagen unveiled its “Jump on the Wagen” marketing campaign today during the opening rounds of the global soccer tournament. The campaign will feature fans from several countries making the pitch for Americans to root for their teams when the tournament begins June 14.

Deutsch produced six spots – two 30-second spots and four 15-second spots featuring Belgium, Brazil, Iceland and Germany – that will air on FOX and FOX Sports. Volkswagen will serve as the presenting sponsor for the FOX Sports post-game show and FOX Sports will also join in the fun with its own ad featuring hosts Alexi Lalas and Rob Stone picking up fans from different national teams in a Volkswagen Atlas, allowing the soccer enthusiasm to bloom even further. The campaign will additionally feature digital extensions through social channels encouraging fans to adopt a team, as well as Snapchat filters for countries still playing in the last two weeks of the tournament.

In each spot, fans from countries including Germany, Brazil, Iceland and Sweden offer arguments for backing their national teams, along with a few humorous examples of their accomplishments – such as a Tiguan packed full of trophies for the Brazilian fan.

“The big tournament’s broadcast will be watched by more viewers than ever,” said Jim Zabel, Senior Vice President of Marketing, Volkswagen of America. “Given the unique situation for U.S. fans in this year’s tournament, our “Jump on the Wagen” campaign encourages Americans to root for one of the 32 teams in the tournament that may be tied to their lineage, includes one of their favorite players, or has an interesting backstory. Overall, it is meant to appeal to the Volkswagen fan’s affinity for soccer, delivered with our brand’s signature wink and smile.”

Additionally, Volkswagen worked with Hispanic agency Creative on Demand (COD) to release the Spanish language campaign “Subete a la Pasion.” The campaign features fans from several Hispanic nationalities inviting other fans to “get on board” and celebrate their shared passion for futbol. Volkswagen will serve as presenting sponsor of “Viva el Mundial y Más” on Telemundo, where the two COD produced 30-second spots and three 15-second spots will air during coverage. Telemundo also “got on board,” creating a fun vignette with Telemundo talent – Colombian actress, Ximena Duque, and Telemundo co-host, Karim Mendiburu.”

The spots will also feature the People First Warranty, available on model year 2018 and newer Volkswagen vehicles excluding e-Golf which provides coverage for six years or 72,000-miles (whichever occurs first), and can be transferred to subsequent vehicle owners throughout the remainder of its duration.

View two of the “Jump on the Wagen” spots here:,



Jun 8, 2018

  • Volkswagen experts will simulate the chemical structure of batteries on quantum computers
  • Quantum Computing technology comes out of Volkswagen Group of America’s CODE Lab in San Francisco, California
  • The objective is the “tailor-made battery”, a configurable chemical blueprint ready for production
  • Volkswagen will present quantum computing research at CEBIT (June 12-15)



Wolfsburg/Herndon, June 8, 2018. For the first time, Volkswagen experts succeeded in simulating industrially relevant molecules using a quantum computer. This is especially important for the development of high-performance electric vehicle batteries, as the experts have successfully simulated molecules such as lithium-hydrogen and carbon chains. Now they are working on more complex chemical compounds. In the long term, they want to simulate the chemical structure of a complete electric vehicle battery on a quantum computer. Their objective is to develop a “tailor-made battery”, which will be a configurable chemical blueprint that is ready for production. Volkswagen will present its research work connected with quantum computing at the CEBIT technology show (Hanover, June 12-15).

“We are focusing on the modernization of IT systems throughout the Group”, says Martin Hofmann, CIO of the Volkswagen Group. “The objective is to intensify the digitalization of work processes – to make them simpler, more secure and more efficient and to support new business models. This is why we are combining our core task with the introduction of specific key technologies for Volkswagen. These include the Internet of Things and artificial intelligence, as well as quantum computing.”

The objective is a “tailor-made battery”, a configurable blueprint

Using newly developed algorithms, Volkswagen experts have laid the foundation for simulating and optimizing the chemical structure of high-performance electric vehicle batteries on a quantum computer in San Francisco, California. In the long term, the quantum algorithm could simulate the chemical composition of a battery on the basis of different criteria such as weight reduction, maximum power density or cell assembly, and provide a design which could be used directly for production. This would help significantly accelerate the battery development process, which has been time-consuming and resource-intensive to date.

“We are working hard to develop the potential of quantum computers for Volkswagen. The simulation of electrochemical materials is an important project in this context,” says Florian Neukart, Principle Scientist at Volkswagen’s CODE Lab in San Francisco. “In this field, we are performing genuine pioneering work. We are convinced that commercially available quantum computers will open up previously unimaginable opportunities. We intend to acquire the specialist knowledge we need for this purpose now”, Neukart says.

IT is co-operating closely with Volkswagen Group Research on the simulation of electrochemical materials. Volkswagen experts have already successfully simulated key molecules on a quantum computer, including molecules such as lithium-hydrogen and carbon chains. They are now working on more complex chemical compounds. In the experts’ opinion, they are only at the beginning of their development work.

Volkswagen and quantum computing

Highly specialized IT experts from Volkswagen, including data scientists, computer linguists and software engineers, are working together at the IT labs in San Francisco and Munich to develop the potential of quantum computers for applications which will be beneficial for the company. The main focus is on the programming of algorithms on quantum computers. These are subject to different laws than conventional computers. In the field of quantum computing, Volkswagen Group is collaborating with Google and D-Wave, who provide the Volkswagen experts with access to their systems.8439-171121oellermannHofmann010566.jpg

A designer’s look at the 2019 Volkswagen Jetta

How do you design a new car? Boldly, and carefully, at the same time.

The new 2019 Volkswagen Jetta reflects years of exacting design work by a dedicated team that had to anticipate American market trends, meet a host of engineering requirements and eventually craft a look that can appeal to millions without going stale.

“Cars are always reflecting society, fashion, architecture—they are part of the development of mankind,” says Klaus Bischoff, head of design for Volkswagen. “From the beginning, we said we need to have a breakthrough and create a new design language for this product.”

As the seventh iteration of the compact sedan, the new Jetta has a long design history that’s made an impression on American roads, from the squared-up look of the 1980 model to the Bauhaus-inspired designs of the fourth generation. With the move to a new chassis and all-new bodywork, designers had a high level of freedom to push the Jetta’s design forward with an American audience in mind — without losing the classic precision that’s a VW hallmark

“We wanted to create a design that stands out,” says Bischoff, “so when you see it on the road it is charismatic.”

The front of every car serves as its face, and with all-new standard LED daytime running lights, designers were able to create a unique light “signature” for the Jetta. Bischoff notes that as with other new Volkswagen vehicles like the upcoming 2019 Arteon, the grille and lights are combined into one wide graphic, creating a lower, sleeker appearance.

With increased fuel efficiency as an ever-present goal, aerodynamics played a larger role in the Jetta’s design than ever before. It’s easy to make a car look sleek, or to stand out, but hard to do both – often a crease or feature like larger wheels that adds character also adds aerodynamic drag in the process. So the Jetta’s design team used that challenge to their advantage, with touches like the discreet spoiler integrated into the trunk lid and an “air curtain” design in the front bumper that calms airflow to a highly competitive 0.27 coefficient of drag.

“Most of the time, you look at cars from the back,” says Bischoff, “so it’s important to recognize it.” The rear of the Jetta has a completely reworked approach; it gathers several lines that run the length of the bodywork, emphasizing the longer wheelbase, combined with a taillight/reflector that integrates with the design of the decklid. The deep creases also add what Bischoff calls a “slim-fit, athletic” appearance.

Another key addition was adding two new colors to the Jetta’s palate: Sage Green and the vivid Habanero Orange, a key way to make Jetta owners who want a warmer, more distinctive color stand out from the crowd.

The interior takes a major step forward in technology, with highlights from the available Volkswagen Digital Cockpit to available 10-color ambient lighting accents that were once only available features in luxury cars. Every line in the interior emphasizes the increased space and glass – or “daylight opening” in automotive design terms – but also improves usability for the driver. Despite the more dramatic slope of the roof line, headroom isn’t compromised, and the new optional panoramic sunroof can also give the interior a new feeling of freedom.

Taken as a whole, Bischoff says the new 2019 Jetta is “much more emotional, more progressive and more innovative,” adding: “Volkswagen design is always about going in new directions.”


May 24, 2018

Fully-electric race car weighs less than 2,425 pounds including the driver


Wolfsburg  (May 24, 2018) — In preparation for the Pikes Peak International Hill Climb 2018, the Volkswagen Motorsport team designed the I.D. R Pikes Peak to strike the best balance between performance and weight. The brand’s first fully-electric racing car will take on the most famous hill climb in the world on June 24th in Colorado Springs, CO, aiming to break the record in the class for electric prototypes, which currently stands at 8:57.118 minutes.

“Before we actually assembled the I.D. R Pikes Peak, we used computers to analyse a multitude of different configurations,” said Willy Rampf, technical advisor to the project. “It was clear to us that we would not have time to build multiple test vehicles. We had to get it right at the first attempt.”

The trials focussed on finding the optimal compromise between performance and weight. Both factors are more dependent on each other in an electric car than in a racing car with a conventional combustion engine. The simple rule of thumb is: The greater the performance, the heavier the batteries required. However, every single gram is unwanted weight—particularly at a hill climb.

On Pikes Peak, the cars must overcome a difference in altitude of more than 4,700 feet on the way to the finish line at 14,115 above sea level. Romain Dumas, at the wheel of the I.D. R Pikes Peak, will also be faced with a series of hairpin turns, where a heavy car would be a disadvantage when braking and accelerating out of corners.

Volkswagen Motorsport engineers decided on the following strategy: The I.D. R Pikes Peak was to be as light as possible, while still maintaining a very high level of performance. Fortunately, there are essentially no regulations for the “Unlimited” class at Pikes Peak, giving the team complete design freedom.

Being given the proverbial blank sheet of paper and told to develop a new racing car from scratch is a dream for any engineer. “To develop a car solely for this 12.4 mile hill climb is a very special task. There were virtually no bounds to the innovation shown by the engineers,” said François-Xavier Demaison, Technical Director at Volkswagen Motorsport.

“Simulation played a major role in achieving the low weight of the car,” said Rampf. For example, computers were used to design chassis parts in such a way that they are able to cope with the anticipated loads without any problems, and without appearing oversized—or overweight. The development team also nearly completely dispensed with the standard, but extremely expensive, materials commonly used in top-class motor racing, such as titanium. “The chassis, suspension and safety structure of the I.D. R Pikes Peak are almost completely made of steel and aluminium,” said Demaison.

Despite this, the car, complete with driver, weighs less than 2,425 pounds—a lightweight compared to Pikes Peak category electric race-cars. A relatively low output of 500 kW (671 horsepower) allowed the batterycomponents for the I.D. R Pikes Peak to be so compact that they could be positioned next to and behind the driver, thus ensuring perfect weight distribution. They provide the energy for an electric motor on both the front and rear axles, while torque distribution is managed electronically.

The I.D. R Pikes Peak’s chassis and aerodynamic components are made of an extremely light carbonfiber/Kevlar composite. One of the tasks faced during the design phase was to integrate design elements from the I.D. family—Volkswagen’s future range of fully-electric vehicles—in the exterior of the Pikes Peak racing car. “During this phase of development, we worked particularly closely with our Volkswagen colleagues in Wolfsburg,” said Willy Rampf.

The extent to which the engineers were willing to go to reduce weight is exemplified by the driver’s equipment. Technology partner OMP made driver Dumas’ fire-resistant race suit, as well as the seat padding and six-point harness, from particularly light material. Even the sponsors’ logos are printed onto the overall, to save the weight of conventional patches.

However, Volkswagen Motorsport did have to give in on one point: The regulations of the Pikes Peak International Hill Climb stipulate that each driver must wear a large event emblem, roughly 15.7 square inches, on their race suit. The plan was to have this logo printed on Dumas’ race suit too, but according to the regulations, it has to be sewn on. Demaison joked, “The thread used for that weighs almost as much as the entire suit.”


About Volkswagen of America, Inc. 
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan, and Tiguan Limited vehicles through more than 650 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.

This press release and images of the I.D. R Pikes Peak are available at Follow us @VWNews.
“VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG.

Meet the sausage that’s one of Volkswagen’s most popular products

In the official Volkswagen parts list, it’s item no. 199 398 500 A — one of the world’s most unique sausages, and a Volkswagen original celebrating its 45th year of production.

First created in 1973, Volkswagen has made its own currywurst sausage ever since, and in the process turned it into a symbol of the company throughout Europe. While it’s a staple of the factory cafeterias in Wolfsburg and other European Volkswagen plants for breakfast or lunch, it’s also sold in grocery stores under the “Volkswagen Originalteil” (German for “original parts”) brand. Dealers in Germany often give five-packs of them to customers as gifts. And it’s a huge hit: last year, Volkswagen made 6.8 million currywursts – more than the number of vehicles the VW brand sold worldwide in 2017.

What does the VW currywurst taste like? To an American palate accustomed to bratwursts and other sausages typically labeled “sweet” or “hot,” the currywurst walks the broad space in between. There’s a strong yellow curry flavor, but with a kick from the pepper and ginger in the spices. The actual recipe, as devised by the original Volkswagen butchers in 1973, is an official company secret known only to a few people. It’s typically served either intact or chopped into bite-size slices on a paper bowl and drenched in ketchup – preferably the curry-flavored variety also made to Volkswagen’s recipe.

Since its inception, the currywurst has been made in-house by Volkswagen employees. Today, about 30 workers, most of them trained butchers, oversee the process at VW’s flagship plant in Wolfsburg. Three times a week, the plant takes in fresh pork from nearby farms and grinds choice cuts into a precise mix. “Our currywurst has a fat content of only 20 percent. Normally, it’s around 35 percent,” explains Head Butcher Franco Lo Presti, who has been making VW currywurst since 1979.

After mixing in the spices and packed into casings, the sausages are dried, smoked over beechwood and steamed for 100 minutes at 176 degrees. The final product is weighed, inspected and packaged for shipping to other Volkswagen plans or retailers, with a typical output of 18,000 sausages a day. For those workers who don’t prefer meat, VW has also made a vegetarian variant since 2010.

The best chance to taste Volkswagen’s hand-crafted cuisine for yourself will likely involve a trip overseas. Fresh currywurst can’t be imported here; for those rare occasions when Volkswagen has wanted to serve currywurst in the United States, it has flown the butchers into the country and replicated the production line with local ingredients. But there’s no need to rush, as Volkswagen’s most popular non-vehicle part will be in production for many years to come.


May 10, 2018

Northwest Automotive Press Association members recognize the three-row SUV’s
confident handling and excellent interior space

HERNDON, VA (May 10, 2018) — Volkswagen of America, Inc. is pleased to announce that the 2018 Volkswagen Atlas was named  Best Family SUV by the Northwest Automotive Press Association (NWAPA) at the 2018 Outdoor Activity Vehicle of the Year competition. For more than 20 years, NWAPA has held the event to evaluate the best SUVs, crossovers, and pickups available to consumers. Vehicles are tested on closed courses that replicate conditions active buyers in the Northwest might encounter in their daily and weekend travels and adventures.

“We are delighted that the journalists of NWAPA picked the Atlas as their Best Family SUV for 2018,” said Derrick Hatami, Executive Vice President of Sales and Marketing for Volkswagen of America, Inc. “In a very competitive segment, the Atlas delivers a winning combination. Its spaciousness, configurability, and capability make it an ideal vehicle choice for buyers all over the U.S.”

“The 2018 Volkswagen Atlas hit all the marks for NWAPA media professionals, with excellent on-road manners, confident handling off-the-pavement, plus excellent passenger and cargo space,” said NWAPA President John Vincent of U.S. News & World Report.

The 2018 Volkswagen Atlas was introduced in 2017 as the brand’s first three-row SUV. Designed specifically for the American family, the 2018 Atlas is available with two engine options—a 2.0-liter, turbocharged four-cylinder and a 3.6-liter V6—and in five trim levels: S, SE, SE w/ Technology, SEL, and SEL Premium. The 4Motion® all-wheel-drive system is available on a variety of trims and Atlas is assembled in Volkswagen’s state-of-the-art plant in Chattanooga, Tenn. The Manufacturer’s Suggested Retail Price for the Atlas starts at $30,750.


About Volkswagen of America, Inc. 
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, e-Golf, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, Jetta, Passat, Tiguan, and Tiguan Limited vehicles through more than 650 independent U.S. dealers. Visit Volkswagen of America online at or to learn more.

About the Northwest Automotive Press Association:
NWAPA is a professional trade organization of automotive journalists from throughout the Pacific Northwest, including British Columbia. Founded in the early 1980s as the Northwest Auto Writers Group, it became the Northwest Automotive Press Association in 1991. NWAPA includes more than 40 members who represent more than 75 newspapers, magazines, television and radio stations, media groups, and online publications in the Northwest and throughout North America. Outlets include Car and Driver, Autoweek, the New York Times, Chicago Tribune, MSN Autos, The Oregonian, and many more.

This press release and images of the 2018 Atlas are available at Follow us @VWNews

“4Motion”, “VW”, “Volkswagen”, all model names and the Volkswagen logo are registered trademarks of Volkswagen AG. All other trademarks are the property of their respective owners.

This information is preliminary and subject to change. The Atlas tested was a SEL trim level vehicle.

Features and technical data apply to models offered in the USA. They may differ in other countries.

Starting MSRP of $30,750 for a 2018 Volkswagen Atlas S 2.0L TSI with 8-speed automatic transmission. Price excludes transportation taxes, title, other options and dealer charges. Dealer sets actual price.

Volkswagen to Debut Night Vision in the Touareg


Volkswagen AG has announced that the company would be debuting a night vision system on its 2019 Touareg crossover vehicle.

The technology would involve the use of an infrared camera in order to detect the thermal image emitted by objects like large animals, pedestrians and cyclists who are as far as 425 ft away. This distance is beyond most high-beam headlights. In the event that the object lies in the vehicle’s path, drivers are alerted through visual and/or audio cues.

Initially, the objects that are detected on the side of the road are represented in yellow within a black and white image which is seen on the vehicle’s digital instrument panel. The yellow figure becomes red as the vehicle moves closer and the object crosses thresholds boundaries in line with the vehicle’s path.

Drivers can opt to turn the full display on and off but Volkswagen has said that the system is automatically activated in the event that a potentially dangerous situation is detected with the vehicle moving at speeds that exceed 50 kph (31 mph). When the vehicle is moving at a slower speed, potential risks are indicated by an audio warning and a head-up display in vehicles which have such systems.
The night vision system is linked to an automatic emergency braking system and if it senses a collision is imminent will prepare the brakes to provide immediate maximum deceleration. The system also can be teamed with VW’s “IQ.Light” LED matrix headlights that can spotlight detected objects.